Primary & Secondary Industries
SERVICES
Company domains should be separated out from given emails that needs to be tagged under 2 categories Primary and Secondary. Whereas primary should be from the given 12 segments and secondary should be the exact product or services they are dealing in.
Action required: This project required separating domains from emails and the to manually visit each websites and LinkedIn if required to understand which category the company should fall in and to also check the actual product and services they dealing in.
This is not a black and white results but required great understanding of categories and intellectual perception of business.
Industry Mapping & Domain Classification for B2B Leads
This project involved industry mapping and domain classification for B2B leads using a combination of email domain separation and manual research. We ensured every lead was accurately classified by primary industry sector and mapped to a secondary service or product category for advanced segmentation.
Project Scope: Multi-Layer Industry Classification
We manually reviewed company websites and LinkedIn profiles to separate domains from emails and determine business categories. Each company was tagged under:
- Primary Industry – One of 12 pre-defined sectors (e.g., Healthcare, Education, Retail, etc.)
- Secondary Category – Specific service or product (e.g., Tattoo Studio, Personal Coaching, Shopify Consultant)
Primary Industry Options
- Arts & Entertainment
- Blue Collar
- Education
- Healthcare
- Hospitality/Tourism
- Manufacturing
- Non-Profit
- Professional Services
- Real Estate
- Restaurant/Food & Beverages
- Retail/Consumer
- Software/Tech
Challenges in Industry Mapping for B2B Leads
- Emails with no matching domain or generic email providers (Gmail, Yahoo)
- Unclear business models needing deep research
- Manually validating websites and social profiles to determine industry relevance
- Distinguishing general marketing/creative services from core business offerings
Our Process & Solution
- Separated all domain-level companies from personal email leads
- Manually reviewed websites and LinkedIn if necessary
- Tagged leads with a primary industry (from the 12) and a matching secondary service tag
- Used judgment and research logic to handle complex or ambiguous cases
Results Delivered
- Clean industry-classified lead list with both primary & secondary tags
- Higher segmentation for CRM, outreach, or sales territory planning
- Improved reporting and lead filtering by business type
- Accuracy through deep manual validation, not automation
With this industry mapping and domain classification for B2B leads, our client gained better insight into their data, which improved lead quality scoring and conversion targeting. The process went beyond automated tagging by introducing human-reviewed logic to understand not just what the business does, but what niche they operate in. This type of segmentation is essential for outbound campaigns, CRM setups, and industry-specific workflows in B2B marketing.